Content Management Systems - UX Tutorials and talks
UX Tutorials Rochelle King : The complex relationship between data and design in UX https://www.youtube.com/watch?v=YTRIeWI0EGQ&t=619s Rochelle King is a professional UX designer. In this Ted-Talk she explains how the relationship between data and UX is crucial in designing and creating a great user experience. She used the example of Spotify and how ground breaking the introduction of a dark interface was. https://www.youtube.com/watch?v=YTRIeWI0EGQ&t=619s Data showed that people preferred the feel of a dark interface, they thought that it expresses the artists and music a lot more. A study that Spotify did showed that people also felt like there was a broader range of music available even though nothing changed. Data is crucial for UX, Spotify uses data to see if the changes they make resonate with the public. Testing a new user experience can be done in the real world by only changing the UX for 1-5% of...